Being from the social-digital industry I have seen it really take off over the last few years.While more & more people & corporates are talking about it Yet the noise & the questions around 'ROI of Social Media' have also increased.Considering that some of the best minds of the marketing-brand building fraternity are involved with the medium & a lot of them for some time,why the question & debates remain is in itself quite a dichotomy!
Sharing some of my perspectives: http://tinyurl.com/6ulktnj “Mine is bigger than yours, more people ‘like’ it you see!”
ps-Forgive the language,a pure attention grabbing headline but I think in this scenario makes sense :-)
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